Make Your Mark Poster

(Final Version)

Website changes & New Blog

Postcards

Developments

Black and white posters (to be walked over):


David Cameron

Ed Miliband

Fred Goodwin

Website:

Flyers:


'Self making poster':

Branding

It's time to communicate!

We plan to use a variety of media to communicate our message, or rather, let the people communicate theirs, as that is what the whole idea is about.

• Posters on ground depicting government leaders/bankers etc. People can walk over them, which, in effect, voices their opinions.
• Flyers using the same design from the posters above. Info will be placed on the back leading people to our website, should we decide to do one. These flyers can be placed on the ground so whoever can walk over them. Alternativly, they will end up on the ground anyway, as people always have a tendancy to throw flyers away.
• Website or Blog with info about our campaign. Photos of our campaign in effect, info about Occupy London etc.
• 'Self making posters' - see image below. The idea here would be to have a blank landscape poster, halved down the middle with a line. The left half would read something like 'Reasons for faith in the government', and the right 'Reasons for lack of faith in the government'. This poster would be accompanied with a pen attatched to a string/chain so people can come along and fill it in for themselves. Hopefully, the poster would end up with the 'Reasons for lack of faith' half being rather full, while the other one would be almost empty. Making this poster speak for itself. This idea would be rather risky though, as it could end up being reversed, with the faith side being filled, or even both being just as filled. If both sides were balanced out, the whole poster would loose any meaning at all.

 

Other possbilities:

• Polystyrene printed with government members. These would pose as another way for people to express themselves by punching the polystyrene. Could be nice to have video footage of this for our website. - Problems: it would only be a one time thing and could become quite costly, it also doesn't seem to easy to get an image printed on polystyrene, if it's even possible.
• Spraymount posters. We would have a template of a government member cut, which would be placed on the ground and used as a template for spraying the spraymount. This would leave a sticky patch, which would collect dirt as people walked over it, eventually showing the image.

Occupy London

Went to visit some of the Occupy London sites to get an insight on what they thought of the government, and they mostly had a lack of faith in, regarding it.

Photos taken from both the Finsbury Park site, and the original site outside St Pauls:

 Quotes:

• The Government? Oh, they're doing a great job. Just give them a shovel and they'll dig themselves a great hole, and they'll keep on digging! The problem is getting them to stop.
• It's not a one man job, it's neither one man's problem.

Branding developments

Playing around with the word faith to create a logo. Our idea is to communicate the lack of faith, so want the logo to reflect that.

Developments

These are some of the ideas for the poster/s that would be placed on the ground. These are intended to be walked over.

This one here was intended to look 'cheesy', although I think it does that, it doesn't look like it was intentional. If these were placed on the ground, I don't think the footprints would be necessary, but at the moment, if these were on the ground as they are, currently, I don't think they would work without them. Preferably, we would want to replace the footprints with a quote/message that implys that you are ment to walk all over them. Maybe we could even just add the text 'Walk all over them'. It's just a matter of trying them out and seeing how they look, and comparing them.

Trying a much simpler approach here. I feel this one works much better than the previous one. 

Going typographic

We had the idea of going typographic with our ideas, rather than sticking to imagery. Here we're looking at some Constructivism style typographic posters.

Yet another idea

Here's another idea I sketched up quickly. The concept here is to portray Cameron as the one in control. I felt it would work better drawn in line, rather than a Photoshopped image, the image becomes much simpler, and less there is less distraction from the concept. Personally, I don't feel this is one of our strongest ideas, however I do think it could work rather well.

Perhaps a more abstract approach could work, adding extra emphasis on the puppet.

Logotypes and branding

Some interesting articles about logo design, and branding:

A visual history of logotypes and branding
How to design a logo - Just Creative Design
Logo design process - Just Creative Design

Before our logo/branding can work, we need to work on the following:

• Clear idea about what message we are going to communicate. If it's the voice of the people, what are they saying?
• ??
• ?

Another rough idea

Possible idea we could go on:

There're a lot of ideas going around that the London 2012 Olympic logo looks like a Swastika, amongst other things. There's also an acquisition by Iran that the logo spells out the word 'Zion', which is 'a place name often used as a synonym for Jerusalem' -Wikipedia. The article about this can be found here.

Could there be some sort of connection with the logo looking, both, like a Swastika, and a biblical term for Jerusalem?

There're also the 2012 Olympic mascots resembling aliens, which, from research, no one actually seems to know what they're supposed to be. Info about it can be found here, you can also see opinions about the mascots from various people in the comments section at the bottom of the page.


A rough idea I came up with that could communicate this idea:

Reference links:
History of the Swastika
Various Swastikas from around the world
Iran's complaint about the 2012 logo
Meaning of the word 'Zion'
What the heck are those mascots?
More indeph look at Swastikas from around the world

Ways of communicating our message

What should our campaign/posters do?

• Pose as a voice of the people. Use a similar idea to the Obey poster.
  
• ?
• ?

Ways to communicate this message:
 

• Have posters on the ground so they can physically be walked over. Could either work to show what the people think. Or, it could allow the people to show what they think.
• Use a newspaper. Possibly design the front page of a newspaper and add articles. We could then hand the newspapers out.
• ?

This is a quick sketch to show how the posters would be placed on the ground:

More rough ideas

Another rough idea. This idea is a similar take on the Obey poster by Stephen Fairey. The idea of how people can belive anything they're told, or fall into beliving that something will always happen, because it always has done.

No one tells you that automatic doors will open, nor does it say they will anywhere, you just asume because they always do. This could work well with some text saying 'Always have faith', or something like that.